When did This Is Us jump the shark? 🦈

Season 3, Episode 18

The show began to experience a noticeable decline in its storytelling quality and audience engagement around Season 3, Episode 18. This episode marked a shift towards more melodramatic plotlines and less cohesive character development, leading to viewer fatigue. The intricate flashback and time-jump narrative started to feel overused and strained, contributing to a perceived decline in the show's original charm and emotional impact.